Our Story

Natasha DiFeo, a self taught baker, began Sugarush Custom Desserts just a few short years ago in the small town of Sea Cliff, New York. The difference between her desserts and store-bought desserts is her investment in the highest quality of ingredients.

As a young child, Natasha loved to bake. That love transformed into a sweet passion as an adult. As the mother of four, Natasha has always created custom cakes and desserts for her children’s birthdays and celebrations. Family and friends began tasting her delightful creations and requesting cakes and desserts of their own. In 2017, Sugarush Custom Desserts was born.

When baking, the quality and freshness of all ingredients is most important. Sugarush Custom Desserts only uses fresh eggs, high quality chocolate, pure vanilla and always butter, not shortening. Investing in these quality ingredients has always been the proof in the pudding for Natasha and her custom desserts.